Foreign investors add Indian online property portals to shopping cart

Indian businessman Navin Bhartia’s Internet habits make him a dream customer for billionaire foreign media moguls like Rupert Murdoch.

The 45-year-old from Kolkata likes to buy homes online, sometimes without visiting them. In the last four years, he has bought five properties for 40 million rupees ($641,900) on Proptiger.com, partly owned by Murdoch’s News Corp.

“India’s digital demographics are a key factor in looking at this space,” said Raju Narisetti, vice president of strategy at News Corp. “More of the research, decision-making and increasingly the early part of the journey of buying a home is all happening on the Internet.”

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